Quote of the era: The Reverend tells it on 'branding'

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jim groom
Jim Groom is a legend in the blogging and ed-tech worlds. He is a champion of shared and open source technology and his stand against Blackboard led to his eventual coining of the term Edupunk.

His Bava Tuesdays blog is amazing and it covers a wide range of topics, including some of the greatest movies ever. This quote is from his latest post about 'online branding'.

Jim sez:

If we are using the term online branding to frame our conversations about institutions, personal blogs, or digital identities, then the apotheosis of people as product has been realized, and we might as well tattoo a bar code on our necks and get scan-inventoried at the local Wal-Mart.

Read the amazing full post here:

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This page contains a single entry by Andy Best published on March 1, 2009 8:16 PM.

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