Factory is temporarily suspending its activities while undertaking a strategic review to refocus and further develop its creative core.
Factory closed for 'strategic review'
Not so long ago I read a post by Dan Shapiro about The Factory's proposed model for signing bands and producing music. I then wrote this post about it.
The basic idea is that they are underwritten by an ad agency and create in-house solely to pitch material for use in jingles etc. I'm not down with that. Well, it's OK if you want to be a professional jingle writer/corporate shill. Just be honest about it.
So today over at Shanghaiist, Elaine Chow reports that they will close shop for a while. She's references this post at their own house blog. They say:
I'd love to speculate on stuff like evil and karma but to be fair Factory does all kinds of stuff in a large complex and I'm pretty sure that their hiccup has little to do with their music making model.
Well at least it gave us that pretentious quote. Made me smile this morning.
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