Geek stuff: clickthrough on my site

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Photo: Andy and Cam at Kungfuology HQ prior to hiring Jake Newby and beefing up our image a bit.

Here's something of interest to the geeks among our readers. But first, in the interests of scientific method and disclosure: the stats quoted here come from the Google Webmaster Tools tool. In order to know the method, parameters and limitations of these stats, you should first go there and check. 

So, obviously, more people search the net for Brad Pitt than they do for stuff like Shanghai rock or bands like Little Nature. So, if you have a tag or high incidence of something like Brad Pitt, you are going to come up in more searches.

However, you may be way down in that search and you might not even be seen let alone clicked on. So, using Webmaster Tools I had a look at clickthrough. That is, what searches I came up in where people saw it and then clicked in.

Most of the results are low incidence and featuring obvious stuff like Yuyintang, but the top three separate themselves.

1: Query: low shoulder  %: 17  Position: 43
2: Query: simon pegg  %: 15  Position: 63
3: Query: low shoulder band  %: 10  Position: 7

Low Shoulder is the fictional indie band from the movie Jennifer's Body. If you combine one and three then that's 27%, assuming it's proportional, of all Google searches that threw up my blog and were then clicked into. 

This is the post that would have been thrown up: Thoughts on Indie Rock

Position 43 potentially puts it onto the third page too. All the other clickthrough stats represent about 2% of queries each. 

Further down the top 20 we also have Low Shoulder pictures and Low Shoulder Adam Brody. The next significant group, taking up a 10% chunk between them is Misandao, Skinheads, skinheads england and division skinheads. Misandao are the Beijing based skinhead band. Rounding out the list of top clickthroughs are more obvious terms like Brad Ferguson, Boys Climbing Ropes, Yuyintang live and Jackson Guitars

To end on a triumphant note, a Google search of Shanghai music scene throws up me and Jake at number one.

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You should wear your glasses more often Andy, they add a certain class to your appearance.

Cam found those at Redtown when it was a building site. I still have them. Lensless plastic frames, so cheap and nasty they might have come out of a cracker at Christmas.

Hey Andy, fyi Misandao is also one of the search terms that gives RiC most traffic and Misandao is also our top-sought-after artist (after Tookoo) ...

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This page contains a single entry by Andy Best published on February 12, 2010 2:05 AM.

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