There's the supernova moment where a cliché like that doesn't exist, and then suddenly it does, and you just know it's going to run like a rash through music and really bum you out. I don't listen to a lot of pop music, so I'm not that conscious of what's going on in the contemporary world. But once in a while, a song out there in the mainstream pop world develops some appeal within my peer group--which is the rock-band and abstract-music people--and for some reason, they latch on to some piece-of-shit pop song that they can listen to ironically, or listen to as a guilty pleasure, or sometimes just listen to outright.The full interview is long and detailed. Check it out. Unless you are ironically into pop fads and/or corporate/sponsor ass kissing, in which case don't waste your time ... you could be at that hot product launch right now!
Steve Albini on music fads
Over at the A.V.Club they have a newish music feature called Hatesong. In it, they invite famous musicians to pick a song they hate and dissect it.
DIY / independent provocateur-in-chief Steve Albini seems like the perfect choice for such a comlumn - and he is. As usual, he goes beyond gripe and makes solid far-reaching points about music and culture in general.
In this case he starts with the Cher song Believe, pinpointing it as the start of brazen auto-tune use as a sound in itself. He then goes on to use it to illustrate the nature of crazes and fads, and where they all ultimately lead.
Seriously though. Check out Albini's band Shellac. Great stuff.
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