Results tagged “brands” from Andy Best

One year off, ten years on

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subs old days
Pictured: Kang Mao and Zhu Lei playing with Subs around 2005

This month marks a year off for this blog. During which time I've done some thinking. It is also late 2014, making it about ten years since the Shanghai music scene, the band scene, got going properly in the downtown area. 

Just to throw in all the info, I've been here continuously from 2001 and hanging around the band scene since about 2003. I just didn't start writing about it until the spring of 2008. 

What prompted me to write about this was a recent quote from Dostav Dixit of Splitworks, who used to run Vox in Wuhan for a time. He mentioned that 2004-2007 is starting to emerge as a kind of golden time for China bands. I started to think about if there was any real difference in amount and quality of local bands with local members. Then I realised there wasn't ... and that this simple fact was very revealing. There should be a difference: there should be a lot more now. 

After that golden age was cemented, by very simple things such as the existence of venues and rehearsal spaces that were affordable/viable for locals without tons of money, we came to the dubious period of 2007-2009. Actually, the scene went on much the same at first, but the roots of 2009 were appearing in 2007. Across this time, the following things started to come into play:

Involvement of brands and ad agencies
Brand/mall/corporate shows and festivals as a model
Bringing over more foreign touring acts
Large and sudden influx of ex-pats, audience or otherwise

All of these came with issues and impacts. In a smaller scene, it was immediately apparent that their activities were not adding to the scene but replacing things in the scene. What's interesting though, in the case of the first three areas I mention, the people involved went out of their way to claim that their activities would help local bands and the scene develop - and they argued that this was a sincere part of their intentions. I could go on and give examples but it's all moot now ...

China Music Radar: More Pepsi BoB BS

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pepsibattleofthebands
First of all, in my last post on this I linked the Shanghaiist article and, in my emotional state, forgot about CMR's post on the same thing. Here it is.

Now. China Music Radar bring us another personal story from the fiasco. This time it's the turn of Helen Feng. Here's the full post.

And here's a taster: 

Apart from the in your face branding that made us dizzy, we were also shocked by their serious lack of taste. In the back were a few skinny models in hot pants and a halter-tops also adorned with said logo stretched tight against none existent boobs selling the soda at the bar. Even the people working there had to have said logo painted on their face.

Having never done a battle of the bands before, said soda company had forgotten that unlike other talent contests, bands don't usually come with a back-up tape in hand so had allocated no time for stage changes. In between the bands, the MC (namely me) was suppose to interview the lead singer. This was a bit ridiculous as the lead singer was usually down on the floor plugging in equipment. When I expressed this to the sponsor, the responded by saying "well just tell them to hurry up."

Still with one minute allocated for stage changes, even the speediest of musicians could not get their equipment plugged in on-time. The head of said Soda company came charging backstage screaming at the staff saying things like "tell these kids if they don't get their equipment plugged in less then three minutes they will have points deducted from their total score."
I agree with what Helen goes on to say ... It's rock for f*ck's sake! Pepsi Co. is the antitheses of rock culture. First comes the music, the audience, art for the sake of expression and opening the mind, creating your own lifestyle. Second come some uncaring arses who want to profit off selling sugar water to young 'consumers'. None of this should have been a surprise. 

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