Archie Hamilton: Time for local bands to step up

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inline.archie.jpgInteresting comment piece on CNNGo from Splitworks head honcho Archie Hamilton, a man more qualified than most to comment on the Shanghai music scene. Here's a taste:

'Beyond institutional progress, bands need to realize that their futures are in their own hands.

'It's a global phenomenon to be sure: in a world of DIY distribution and promotion channels and more direct-to-fan options than you can shake a stick at, why is it that most bands still harbor the dream of signing to a major label?'

Read the whole thing here. Presumably CNNGo are working on getting this translated for their Chinese-language site? UPDATE: They just have, here.

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