So. We released two albums and featured them in two places. In the artists' Douban pages and at Bandcamp.com
The next stage of spreading this DIY style was to make it available to Chinese net users for free at a preferred Chinese FTP site.
We used 115
We created two mega-packs. They are zip files that contain all the album tracks in MP3 format, a promotional video, a selection of photos and flyers and a lyrics sheet/message from the band. We then uploaded them to 115 which is super fast inside China. Finally we posted the link at the various Douban rock and indie groups.
The only drawback is that 115 doesn't have good tools for tracking the amount of DLs. Also, the link will expire after a month so you have to keep an eye on your account and renew it near the time from your dashboard.
Here are the two packs: Little Punk and Pairs