We're often banging on about label Zhu Lu He Feng at Kungfuology Towers. They are a local label who formed and then immediately signed a roster of Shanghai bands. They have Pinkberry, Sonnet, Joker and Plastic Chocolate among others.
Here's a video of her during recording sessions for her upcoming EP on the label.
Founder Lezi's biggest achievement was to break into the universities for the first time, in a meaningful way. He now has regular tours of city campuses that include multiple stops. This was genuinely ground breaking.
A lesser known part of ZLHF's business is their sister imprint ZLHF Folk. Where Beijing is famous for its strong folk scene that features trad folk acts with strong northern influences such as Mongolian folk music, ZLHF Folk is centered on young singer-songwriters.
The newest addition to the roster is Hama:
