June 2009 Archives
There seems to be quite a commitment to the music and the artist side of things - is that more important than being a successful business?
Actually in today's society or music industry, the power of promotion are far beyond music itself, and I think every people with a healthy-normal brain should understand that. But, well, maybe we all had a failed-brain so we think, at least at this period of miniless, we'll focus more on music. And if the music could inspire the others and ourselves, that's a successful business to us.
Before Soma started their Indietop label and got into venue management they had Zhong Chi.
Sarah Zhong Chi is a protege of Soma head honcho Lao Yao and months before signing the new bands he wrote and produced her debut album Easyworld. Of course, they then were faced with the fact of there being no industry for the album to go into.
It is pop music that is inspired by ambient and trip-hop sounds with lyrics that focus on the environment. It's quite good, especially the title track. And now, it's available in its entirety on her Douban page - for listening, not downloading.
Since forming Indietop, Soma have been promoting Zhong Chi again. When doing shows, she is backed by the rock trio Triple Smash. This band feature ex-Mushrooms guitarist Li Xing (Jerry Li) and David Chiang of Six Shot. This is a bit of a strange reversal for Soma as Lao Yao has taken most of their acts in a more commercial direction.
"The main idea is basically this whole factory is being underwritten by [local advertising agency] Profero. It's all about content, content, content," explains Sean Dinsmore, The Factory's Creative Director. "Looking at it from this angle it makes it a lot more manageable. Looking at it [ just] from a music label point, it's fiscal suicide. "It's totally transparent for musicians," says local singer / guitarist Dave Zhao, whose interest was piqued by The Factory's unique approach. "They can record the songs here and then bring the songs to the advertising company to see if they're interested in them."
I'm sure most of my readers are familiar with Bill Hicks. Maybe not. He was an American comedian who was tragicaly struck down by cancer at just 32 years old. Anyway, Bill was big on music, especially rock and independent music. He paraphrased this many ways during his shows but we can get the basic gist here:
Rock stars doing Pepsi commercials? Are we living in Reagan's wet dream? Let me say this, just once so we can set it in stone. Anyone who advertises a product on TV should be struck off the artistic register for ever. I don't care if you are shitting Mona Lisa's in your sleep, you have made your fucking choice. You are sucking satan's cock. You can't be trusted anymore.
If there is no existing structure, industry or community for music in your city. Build one. People are doing it. Accept that there's no chance to 'make big money' from it at this time and just make your music.
Just stay away from that big scaly member.